Privacy Policy

1. Introduction

Security Red Alert ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Data Protection Act 2018.

2. Data Controller

Security Red Alert is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

3. Information We Collect

3.1 Personal Data You Provide

We collect personal data that you voluntarily provide when you:

• Submit a quote request or contact form
• Subscribe to our newsletter
• Request a callback or consultation
• Enter into a contract for our services

This may include: name, email address, phone number, postal address, property details, and any other information you choose to provide.

3.2 Automatically Collected Data

When you visit our website, we may automatically collect certain information including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website
• Device information

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: Where you have given explicit consent for specific purposes
• Contract: Where processing is necessary to perform a contract with you
• Legal Obligation: Where we must comply with legal requirements
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights

5. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide quotes
• Deliver our security and fire safety services
• Process payments and maintain accounts
• Send service-related communications
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Protect against fraud and security threats

6. Data Sharing and Disclosure

We may share your personal data with:

• Service Providers: Third parties who assist in our operations (e.g., IT support, payment processors)
• Professional Advisers: Lawyers, accountants, and insurers
• Regulatory Authorities: Where required by law
• Business Transfers: In connection with any merger, sale, or acquisition

We require all third parties to respect the security of your data and treat it in accordance with the law.

7. International Transfers

Some of our service providers may be located outside the UK/EEA. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office or European Commission.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and purpose of processing. Generally:

• Quote enquiries: 2 years from last contact
• Customer records: 7 years after end of contract
• Marketing data: Until consent is withdrawn

9. Your Rights

Under UK GDPR and EU GDPR, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at admin@securityredalert.com. We will respond within one month.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website with an updated revision date. We encourage you to review this page periodically.